Is this stuff really racism?

[Exi5tentialist]

Racist ads look like broken image links?

[Audley Strange]

Is everyone a bit naive, or am I overly cynical?
I don't see anything accidental about this. Advertisers know that all publicity is good publicity. Well, nearly anyway.
Something like this, mildly offensive to only the most sensitive people, won't lose many sales, but it will get the name of Nivea discussed on the tv, in the papers, and in the chat websites. To most people, the only lasting memory is the name Nivea.

They can't lose.

Neither. Of course it wasn't an accident, someone would need to be brain damaged to the point of non sentience to put all that together without taking one look and saying "you know the groups established to whine about such things are going to whine about this."

I'd be interested to see what remit the dark sorcerers that Nivea hired were given because I can see no way they would do something like this without express approval from the company.

Controversial advertising campaigns are risky to pull off and while they might not destroy brands they can cause Marketing agencies to lose all reputation overnight.

[charlou]

Racist ads look like broken image links?

Here's the first one ...



Fuck the Oxford stiffs, that fourth guy is the

[tattuchu]

The guy in the first ad is black? He looks white to me

[Exi5tentialist]

The guy in the first ad is black? He looks white to me

Maybe there's a problem with your brightness

[tattuchu]

The guy in the first ad is black? He looks white to me

Maybe there's a problem with your brightness

You mean on my monitor, or with my brain?

[Exi5tentialist]

You mean on my monitor, or with my brain?

How could I possibly know?

[tattuchu]

You mean on my monitor, or with my brain?

How could I possibly know?

But I don't know, so I was hoping you did

Seriously, though. I just clicked on the link to the main article and looked at a larger pic. Dude still looks white to me. Maybe a good tan, but still white

[Exi5tentialist]

Seriously, though. I just clicked on the link to the main article and looked at a larger pic. Dude still looks white to me. Maybe a good tan, but still white

I think that proves it. Your settings clearly need adjusting.

[Robert_S]

Seriously, though. I just clicked on the link to the main article and looked at a larger pic. Dude still looks white to me. Maybe a good tan, but still white

I think that proves it. Your settings clearly need adjusting.

You obviously need to get a colour monitor.

[Gawdzilla Sama]

They're both removing the mask of the "savage" to reveal a "civilized" person underneath.

So it bullshit in both ads.

[Azathoth]

I think their next advertising campaign should be "Moisturiser, not just for girls and poofs"

[HomerJay]

I wonder who writes in to complain about such stuff?

Dear Nivea, I felt your advertising campaign was not as effective as it might otherwise have been.

yours faithfully, disgruntled shaver.

[Gawdzilla Sama]

Better still when people write doctoral theses on what is clearly paridola (sp?) in advertising. One gal did that, drawing all kinds of lines on adverts to "prove" that there were sexual messages hidden in them, especially ones that demeaned women. A respondent took the same pictures and found cartoon characters.

[Exi5tentialist]

I wonder who writes in to complain about such stuff?

Dear Nivea, I felt your advertising campaign was not as effective as it might otherwise have been.

yours faithfully, disgruntled shaver.

Anti-racists complain, not necessarily product users.

Better still when people write doctoral theses on what is clearly paridola (sp?) in advertising. One gal did that, drawing all kinds of lines on adverts to "prove" that there were sexual messages hidden in them, especially ones that demeaned women. A respondent took the same pictures and found cartoon characters.

But you agree the example that starts this thread isn't a contrived complaint?