Tony the Tiger, some NASCAR drivers and cookie-selling Girl Scouts will be out of a job unless grocery manufacturers agree to reinvent a vast array of their products to satisfy the Obama administration’s food police.
Either retool the recipes to contain certain levels of sugar, sodium and fats, or no more advertising and marketing to tots and teenagers, say several federal regulatory agencies.
The same goes for restaurants.
It’s not just the usual suspected foods that are being targeted, such a thin mint cookies sold by scouts or M&Ms and Snickers, which sponsor cars in the Sprint Cup, but pretty much everything on a restaurant menu.
Although the intent of the guidelines is to combat childhood obesity, foods that are low in calories, fat, and some considered healthy foods, are also targets, including hot breakfast cereals such as oatmeal, pretzels, popcorn, nuts, yogurt, wheat bread, bagels, diet drinks, fruit juice, tea, bottled water, milk and sherbet.
http://www.humanevents.com/article.php?id=44343
“The most disturbing aspect of this interagency working group is, after it imposes multibillions of dollars in restrictions on the food industry, there is no evidence of any impact on the scourge of childhood obesity,” said Dan Jaffe, executive vice president of the Association of National Advertisers.
It, of course, makes perfect sense if one accepts that childhood obesity is not the target here, but the pretext. These are economic policy rules.
“By the year 2016, all food products within the categories most heavily marketed directly to children should meet two basic nutrition principles. Such foods should be formulated to … make a meaningful contribution to a healthful diet and minimize the content of nutrients that could have a negative impact on health and weight.”
That's, of course, very artful phrasing, because anything advertised anywhere aside from adult magazines and on late night Cinemax cable soft porn can be considered "marketed directly to children." They use that phrase as if it means something - like there are marketing channels that are labeled "to children" and "to adolescents" and "to young adults" etc.
Beth Johnson, a dietician for Food Directions in Maryland, said many of the foods targeted in this proposal are the same foods approved by the federal government for the WIC nutrition program for women, infants and children.
“This doesn’t make any sense whatsoever,” Johnson said. “It’s not going to do anything to help with obesity. These are decisions I want to make for my kids. These should not be government decisions.”
Of course, because obesity is the excuse - economic policy is what is driving these regulations.
Tony the Tiger, scurrilously announcing "to the chil'run" that Frosted Flakes are "great." Off with his head! Damn those "corporations" and their lies!
Time to buy girl scout cookies? You whore! How dare you market cookies to the chil'run! Save the chil'run from the scourge of unmitigated, unbridled cookies!
