Post
by Brian Peacock » Tue Jul 21, 2020 10:01 pm
Animal behaviour are evolved responses to environmental conditions. Mammalian emotions are a mechanism which prepares an organism for action (behaviour).
Advertisers are those who specialise in tapping into our emotional responses in order to elicit some particular kind of behaviour - buy our stuff!
Public Relations firms specialise in tapping into our emotional responses in order to foster some particular kinds of ideas - chiefly favourable ideas about or towards their clients and the activities they undertake.
Politicians employ the rhetorical and narrative techniques of advertising and public relations to foster favourable ideas about themselves and unfavourable ideas about their rivals, with the goal of eliciting some particular kind of behaviour - to vote for X over Y, to not vote for Y, to not vote at all, to support this-or-that policy, to repeat this-or-that argument or talking point, to adopt this or that attitude.
Psychologists and sociologists have demonstrated that particular combinations of psychological and cognitive traits make people more susceptible to particular kinds of ideas and behaviour in response to particular kinds of rhetoric and narratives. People's psychological and cognitive traits, and the expression of those traits, are influenced by their environment (their present circumstances, their past experiences, their upbringing, the ideas they've been exposed to, etc) as much as being natural endowments and deficits with which they are born.
Reducing this complex web of environment, interaction, feedback, predisposition, circumstance, experience, exposure, and stimuli down to simple adjectives like 'evil' and 'stupid', or 'benign' and 'clever', is to ignore the fundamental complexities of what it means to be a human being in human society - it is, in effect, a way to dehumanise and de-legitimise the experience and basic humanity of other humans.
If the goal of any self-declared leftist is to improve the material conditions of all ordinary, working people within the systems which we have created and call 'our society', then we must find a way to put aside reactive platitudes and over-simplistic moral judgements about those who are essentiality in the same situation as our ourselves. We must avoid erecting false dichotomies and false distinctions that seemingly legitimise our own vilification, denigration, censure and even hatred of people essentially no different to ourselves - people just reacting to their environment in the only way they know how to do. Instead we must devote what energies and abilities we have to developing a broad and encompassing critique of the societies in which we operate and the systems we have created to organise them along with some viable set of alternatives to those systems. If we don't do this then what really changes? What is really improved?
And if that system is fundamentally broken then we must take matters into our own hands, working directly within the community to improve the material conditions of all its members for it's own sake, and through that develop new systems and ways of doing things like the labour movements of the early 20th century, the civil rights movements of mid 20th century, and the women's and LGB movements of the late 20th century did before us.
Picking a side at election time is simply not enough, particularly if we think that exercising our vote is the sum total or end of our political responsibilities to society. And if the system is fundamentally broken -- and at this point I think it probably is - then even that will not bring about real, positive, and lasting change in real, ordinary, working people's lives.
This is why not just accepting or agreeing with modern movements for change like environmental campaigners, trans rights activists and BLM etc, but actually supporting them through participation and activism, is so important - because in helping to highlight those kinds of issues, and through that helping to develop new ways to talk about those issues along with new ways of addressing them, we ultimately elevate the entire community to a better place that it would have been otherwise. It's also important because it's clear the old ways of thinking, talking about, and doing things is exactly what's led us to the situation we now find ourselves in.
I can't say it more plainly that that Seabass - well, I probably could, but it's late and it's better that it's said now than put off for another day that might not come.
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"It isn't necessary to imagine the world ending in fire or ice.
There are two other possibilities: one is paperwork, and the other is nostalgia."
Frank Zappa
"This is how humanity ends; bickering over the irrelevant."
Clinton Huxley » 21 Jun 2012 » 14:10:36 GMT
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