Coito ergo sum wrote:Is there a reason avowed left leaning folks don't listen to talk radio? Maybe it has something to do with the number who get their news from the comedic The Daily Show....
Over the couple of years that left talk radio was available here, it became pretty obvious to me why it isn't as popular as right-wing talk (and it's not one singular answer, but a mix of things).
1) A lot of left radio is boring. I liked Thom Hartman's show, but if I were asked to market it, I would run away quickly. His programs were mostly data, figures, statistics, and qualified experts as guests. Compare that to Glen Beck, Limbaugh, Hannity, Savage, or Levin. It's, "45% of self-identified independents believe that..." vs. "OBAMA IS A SOCIALIST, COMMUNIST, MUSLIM!! HE'S PLOTTING TO DESTROY THE COUNTRY FROM WITHIN TO APPEASE HIS COMMUNIST CO-REVOLUTIONARIES!!!" Yeah sure, the latter is nuts, but it's far more entertaining that the former. Heck, it's why I listen. Angry nuttery sells much better than sober analysis.
2) As has been covered here before, conservatives are a much more loyal bunch of people than liberals. As a result, once a program is established within the conservative identity, it will develop a loyal group of listeners. "Dittoheads" for Rush for example. No matter how racist, misogynist, or just plain stupid he gets, his loyal legions will tune in. Liberalism, and by extension liberal talk radio, doesn't lend itself to that dynamic.
3) Ownership of media outlets. It's not surprising that in areas (like where I live) where conservative corporations own almost all the radio stations, they play right-wing talk radio. Starting at 12:30, I can listen to Sean Hannity on 4 different local AM stations at the same time. Is the market here really that demanding of 4 separate, simultaneous broadcasts of Hannity?