'Beer goggle' study wins Ig Nobel award

[klr]

... and other crazy research:

A team of researchers who found that people think they are more attractive when drinking alcohol, have scooped an Ig Nobel prize for their work.

The researchers from France and the US confirmed the "beer goggle effect" also works on oneself.

Ig Nobel awards are a humorous spoof-like version of their more sober cousins, the Nobel prizes.

Winners have 60 seconds to make a speech to avoid being booed off stage by an eight-year-old girl.

Titled "Beauty is in the eye of the beer holder", the team were awarded one of the 10 awards (listed below) at a packed gala ceremony at Harvard University, US.

Other winners included a patent for trapping and ejecting airplane hijackers and a UK team scooped an Ig for observing that a cow is more likely to stand up the longer it has been lying down.

...

continued: http://www.bbc.co.uk/news/science-environment-24061992

[laklak]

Science. It ROCKS.