It's a very difficult situation, because if accepted it would make referring people to things like homeopathy actually legitimate... until everyone discovered that it was being done just to achieve the placebo effect, at which point it would presumably cease to be effective.

My own opinion is that we can't really achieve the placebo effect in the long term because the second doctors start lying to you sometimes (as they would have to do), the public will quickly lose confidence in them. However I'd be interested in others' opinions on this. If people are gullible enough to believe that homeopathy works, could it be considered a valid 'field of medicine' even if its sole medicinal purpose is triggering the placebo effect? Unfortunately, having the enquiring mind that I do, demanding of real scientific evidence, I suspect I'm less open to the placebo effect than most.