Hang on a sec. This might be cod's poo, but perhaps the naming of the charity is a reflection that it encapsulates more than science and reason? Perhaps if it was the intention to stick to science and reason rather than also promote RD's opinion and world views of sociology/political endeavours then maybe it would have had a title to reflect that?
These are genuine questions, time will tell what the charity 'does' and whether that in the long run illuminates the choice of name.
I must admit, for me atheism is an individual thing, while discussing ethics (not referring just to the original thread title!!) is something I find utterly worthwhile, the choices are ultimately my own and not guided by any one source.
I don't agree with all of Einstein's social commentary but I do agree with this:
Communities tend to be guided less than individuals by conscience and a sense of responsibility. How much misery does this fact cause mankind! It is the source of wars and every kind of oppression, which fill the earth with pain, sighs and bitterness.
(Albert Einstein, 1934)
I wouldn't lose communities for the above but I think there's cause to remain wary.
"Whatever it is, it spits and it goes 'WAAARGHHHHHHHH' - that's probably enough to suggest you shouldn't argue with it." Mousy.