According to the Creative Diversity Network, it's men under 55 who are over-represented on the telly.mistermack wrote:
Another blatant example, is the "browning" of British TV.
On commercial tv, practically every advert has either a black family, or even a mixed race family, portrayed in the commercial. Mixed marriages are pretty rare, but you see them all over ITV commercials. And the BBC does it's bit, by having far more black and asian presenters than the mix in the country would normally support.
It's been like that for years on the BBC, and in the early days, some of the black newscasters were so bad, it was actually embarrassing to watch.
The intention is obviously to convince us all that blacks and asians are just as british as everybody else
And it works. Nobody seems to question any of it, or even notice that it's going on.
From their report....
http://www.theguardian.com/media/2014/o ... elevision
TV diversity – percentage of people on-screen who are …
Women: 42%
Over 55: 16.1%
Minority ethnic: 13.4%
Disabled: 2.5%
Lesbian, gay or bisexual: 1%
Source: CDN Study
According to the report, 12.9% of the population is "ethnic minority" (2011 census) but 13.4% of the people on TV were, a whopping "browning" of TV indeed. The BBC was at 12.2%, so was actually under-representing.
Now, the survey was only a snapshot of TV output and maybe there was bias in they way it was conducted but I don't think Mistermack's assertion is supported. MM specifically references adverts. If I was an advertising exec I'd include as many different demographics in my adverts as possible. In fact, I'd target anyone who had money and might buy my product. No conspiracy.
I'd also like to know, if "they" are trying to convince "us" that "blacks and Asians are just as british as everyone else", what being british means, exactly. I don't think I got invited to that committee.